Taylor Insurance Services

The Client

Taylor Insurance Services

The Challenge

To develop a corporate identity and cohesiveness in communications across marketing channels.

The Solution

CA Marketing started with an audit of all the current marketing collateral, including the website and social media channels. CA Marketing is helped to streamline content and social media posts to tie into industry trends and products offered by Taylor Insurance to strategically position them as a thought leader. Second, CA Marketing developed marketing collateral including sales sheets, brochures, direct mail piece, folders and email communications to engage with current and prospective clients.

The ability to communicate, educate and engage clients regularly is key for Taylor Insurance Services to continue to grow in the employee benefits industry.  To provide the required consistent communications and messaging, Taylor Insurance Services rolled out the new SPECTRUM identity and marketing collateral to the internal team during the first quarter to build a strong foundation of understanding of where Taylor Insurance Services is going in 2017.