Candwich Product Launch

The Client

Candwich

The Challenge

Launch a new sandwich in the convenience food industry.

The Solution

CA Marketing directed the marketing and public relations efforts to launch the Candwich brand that included developing product sheets, fact sheets, and web site content to create a consistent brand image across all touchpoints. We also created and pitched a robust media list of food enthusiasts, mommy bloggers, radio djs and outdoor camping reporters to get the word out on this tasty, convenient and healthy sandwich .

To communicate the launch of the peanut butter and grape jelly, Candwich embarked on a national media relations campaign to get key influencers to taste the sandwich in a can. Hundreds of sandwiches were mailed out to key media to test the ease of assembling the sandwich, its freshness and taste.  And, we launched a Facebook page to communicate with customers and announce new products.