Southern Healthcare Alliance – Strategy& Branding, Website & Marketing Campaign
Southern Healthcare Alliance
Announce new physician to area and increase awareness of practice and services to South Georgia.
We held a strategy and branding workshop. During the workshop, it was determined that a new logo, website, and an integrated marketing communications campaign was needed to help announce Dr. Swader and promote the services offered at the office.
CA Marketing worked closely with Southern Healthcare Alliance to create a website and execute an integrated marketing communications campaign in South Georgia. Using an integrated approach helped build brand awareness at every touch point and reach multiple audiences throughout the 90-day campaign. In addition, CA Marketing wrote and pitched an article introducing Dr. Swader to the community and highlighting SHA’s holistic approach to treating neurological disorders
CA Marketing created a new logo and website – www.southernhealthcarealliance.com. In addition, we developed a 90-day strategic marketing plan that utilized social media, public relations, radio and billboards to keep SHA top of mind with the South Georgia community. We garnered local media coverage including the cover story in the regional publication Health Life Magazine and secured 80 percent appointments for Dr. Swader within 30 days of campaign roll-out.