Fresh Beginnings – Branding & Website

The Client

Fresh Beginnings- Gourmet Cookies and Candies

The Challenge

Expand to retail market from an established brand in the business market. And, update e-commerce website to be more user-friendly.

The Solution

We held a strategy and branding workshop and conducted market research. During the workshop, it was determined that a new logo and brand platform needed to be developed to help position Fresh Beginnings in the retail market. This would help lay the framework for the new website.

CA Marketing worked closely with the Fresh Beginnings marketing team to create a brand promise, personality and positioning statement to establish Fresh Beginnings as more than a tin of cookies. Also, a set of graphic guidelines for colors and fonts was developed to create a new logo and update all marketing pieces including the website to appeal to the consumer.

For the website, a mobile responsive and user-friendly layout was created. We also added updated lifestyle and product images and a video to tell the Fresh Beginnings story. Products were highlighted to emphasize top sellers and holidays to make easy for the consumer to purchase their cookies.


CA Marketing created a brand platform, a new logo and website – In addition, we developed a 90-day strategic marketing plan that included social media posts, public relations, email marketing and digital marketing to engage more frequently with the customer and drive traffic to the website.